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EA Sports FIFA: Umoja Pelota

Following the 2019 No Room For Racism campaign, EA Sports wants to use their upcoming FIFA21 release to do even more to fight Racism within the associated football community.

Umoja is the Swahili word for Unity, and Pelota is Spanish for Ball.

Umoja Pelota Introduction
Umoja Pelota In-Game
Umoja Pelota Shop
Sponsored Instagram
Kids playing with Umoja Pelota

Created for the Miami Ad School Live Client Competition (November 2020)

Team Members:

Strategy: Lauren H., Andrew W.

Copywriters: Madison D., Clay S.

Art Directors: Keshia E., and myself

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